All work
Freelance case study · 2026
Harbour Cars St Ives
Taxi service covering St Ives, Carbis Bay, and west Cornwall — airport transfers, local pickups, sightseeing tours, and shopping runs.
The problem
An established local taxi service with no web presence, relying entirely on phone calls for bookings. The team needed a clean, trustworthy site that communicated the range of services, captured out-of-hours enquiries, and reassured first-time visitors to St Ives.
Approach
- Scoped the information architecture around the three real customer journeys — booking a transfer, planning a tour, getting a quick quote.
- Designed mobile-first with a warm, confidence-building tone. Priority on the phone number and the enquiry form.
- Used Next.js on Vercel for instant page loads and simple content editing on the team's side.
Build
- Static, mostly-single-page site with clear CTAs to Book, Call, and WhatsApp.
- Accessible forms with graceful fallback to email and phone.
- On-page SEO tuned for local discovery — St Ives, Carbis Bay, airport transfers.
Outcome
Live and running with a professional online presence that matches the quality of the service on the road. The team captures enquiries outside opening hours and visitors to St Ives can find and book the taxi without friction.